Samantha Parzuchowski

Product Manager

Samantha Parzuchowski provides product management support for CASEL, working with internal teams and external partners to create optimized digital experiences.

She began her career in digital branding and experiences in the automotive industry working for two of the Big Three U.S. automakers. Before joining CASEL, she was a product manager at General Motors, where she worked to conceptualize, prototype, pilot, and develop digital retail experiences.

Samantha was also a long-term volunteer ESL tutor and the director of fundraising events for the Detroit organizations Mercy Education Project and Howard St. Society. These organizations worked to empower young girls in their educational goals.

Samantha received her bachelor’s in advertising and public relations at Michigan State University. She recently moved to Chicago from Detroit. She enjoys reading, traveling, and discovering her new home.